AI: The future of digital marketing?
Following the most recent Google Ads match type updates & updates to the search term report, alongside Apple’s iOS 14 tracking updates, a lot of Marketer’s are wondering how the…
What is Marketing?
Marketing is… Marketing is one of those things, a little bit like the secret service, everyone knows it’s ‘a thing’ but a lot fewer people know what it ACTUALLY entails.…
Is Facebook really listening?
It’s an interesting one, how many times have you chatted with your friends about a certain subject, and the next thing you know you’ve got ads on Facebook or Instagram…
All in the name of privacy? The decline of 3rd party cookies…
If you’re involved in Digital Marketing, you’ll be aware by now that Google is putting a stop to 3rd party cookies, meaning the likes of Amazon and other big names…
5 tips to keep on top of your Google Ads
So you want to be top of Google, you’ve got a marketing budget and you’re ready to try something new. Maybe Google Ads is the next logical step for your…
What’s the importance of integrated marketing?
What is integrated marketing? Integrated marketing, as with most things in Marketing, is a description full of jargon despite being only 2 words! Essentially, however, it’s exactly what it says…
It’s a noisy digital world…
How can you stand out in the noisy digital space that is, social media? The million dollar question; how can I ‘win’ at social media, how can I get my…
Paid or organic? What’s the point in your post?
When using your social media, how many time have you seen ‘This post is performing better than 75% of the posts on your page, boost it now’ or ‘Sponsor Now!’…
Innovation in a conventional world
Innovation or convention? Innovation | The act of making changes to something established, especially by introducing new methods, ideas, or products. Convention | A way in which something is usually…