The Blog

Digital Marketing, Marketing

Google Ads announces launch of ‘Performance Max’ campaigns

Yesterday marked the start of the ‘Performance Max’ campaign rollout from Google Ads. This is big news… From the surface, it looks extremely positive – set up a Performance Max campa...


Yes, I know you do Marketing, but what do you actually do?!

Spies, research analysts and marketers… what do any of them actually do as a job?! Maybe we’ll never know… I’m pretty sure if I asked most of my friends or… <p> <a class="more-li...

News, Personal

Do you ever question what you’re doing?

Do you ever question what you’re doing? I do, all the time. I question… 🤔 – Am in the right industry? 🤔 – Do I REALLY know what I’m doing?… <p> <a class="more-link&qu...

News, Personal

A song for every time you’ve lost & every time you’ve won

I’m a big believer that there’s a song out there to suit whatever your mood, what that particular song is for what particular mood you’re in depends only on you. … <p> <a class=&...

Personal, Photography

Why do I create?

Creativity, by its dictionary definition is to use the imagination or original ideas to create something. Sounds exciting? Definitely. However, I’d argue there’s so much more to it than that.… ...

Digital Marketing, Marketing, News, Personal

AI: The future of digital marketing?

Following the most recent Google Ads match type updates & updates to the search term report, alongside Apple’s iOS 14 tracking updates, a lot of Marketer’s are wondering how the… <p>...