What is integrated marketing?
Integrated marketing, as with most things in Marketing, is a description full of jargon despite being only 2 words! Essentially, however, it’s exactly what it says on the tin! It’s ensuring each aspect of your Marketing complements the others, whether this be through your branding, tone of voice or colours.
Effectively done, your integrated marketing approach should combine all of your business’s communication under one ‘brand’ roof, enabling your audience or customer to easily recognise and interact with your brand, be this through online advertising, public relations, print media, social or your website.
Read my white paper on ‘Integrated Marketing’ right here: